Marketing Plan
Free biweekly workshops teaching the basics of entrepreneurship from either instructors with a passion for helping others start out or by an alumni who has done well in the business world with their ideas.
Advertise in The Link which is BCIT’s monthly student newspaper.
Make sure introduction to the service on the day of orientation to both full time and part time students.
Create the website as part of BCIT and BCITSA.
Advertise in the BCIT Alumni Newsletters.
Show the stats as part of the ad as entrepreneurs with help and mentoring is more successful(Link 1, Link 2, and research paper)
Market Size is currently around 16,625 full-time students, and 31,599 part-time students as of 2009 based on Wikipedia information.
Seeing as how BCIT usually get older students, the students know what they want to do and why they are at BCIT. This makes it more likely the students already has an idea in mind but just not sure how to implement it or go about creating their own business. This is an opportunity for Student Ventures to help mentor interested students on their possible endeavors.
SWOT Analysis
Strengths:
has support of BCIT’s resources(staff, SIFE)
Tailored to help entrepreneurs start or grow their business
Weaknesses:
Smaller market segment
New to the scene of entrepreneurship organization so not as well known
Opportunities:
BCIT’s fast turnover of students, where most programs are 2 years long so new students flow in every year.
BCIT students have a stronger drive for success and believes in what they are doing
Less jobs out there, more time for possible entrepreneurs to take up their idea and go with it
Threats:
Local organizations listed in competitors
Current economy’s down, less capital funding to work with for entrepreneurs
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